Online shopping currently accounts for around 40% of global sales, with predictions for this to increase to 50% by 2018.
Why has online shopping become so popular? Apart from the convenience of shopping from anywhere at anytime, a major contributing factor to these increases is with the shift from desktop to mobile devices, people have started making more purchases on the go.
Taking into consideration the above it is indispensable for any business that wants to boost sales to now offer an e-commerce solution.
However, just having an e-commerce solution is only a small part of the equation, you also need to create an online marketing strategy that will help you succeed in your field.
This infographic will hopefully give you some pointers to create an effective strategy to increase conversions.